Gizmodo recently republished an interesting piece from the website "You Are Not So Smart: A Celebration of Self Delusion" about how easy it is to become a fanboy for a product, the merits notwithstanding. The executive summary:
The Misconception: You prefer the things we own over the things we don’t because we made rational choices when we bought them.
The Truth: You prefer the things you own because you rationalize your past choices to protect your sense of self.
If for some reason you read this page regularly and follow me on Twitter, or even decide to now read the past several posts, you'll notice I've been ragging on Apple partisans recently. This explains a good deal of my pushback against that. Read many of the people I've linked to for a while and you begin to see them engaging in arguments that are not much more than boosterism, ego massage, sour grapes rationalizing and so on.
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