This is sad, even for ✪. On reading a press release from Adobe...

Here’s how the company describes itself:

Adobe is investing aggressively in Digital Media and Digital Marketing, two growing market areas. In Digital Media, the company is the industry leader in content authoring solutions, enabling customers to create, distribute and monetize digital content. In Digital Marketing, the company intends to be the leader in solutions to manage, measure and optimize digital marketing and advertising.

No, this is not how Adobe describes itself. This is Adobe describing how it is spending its money. I know this because companies don't typically place a "mission statement" under the first subhead of a press release; this subhead is titled: "Adobe Restructures to Align Business around Growth Opportunities". Companies put the mission statement at the end of the release.

In my ideal world, Adobe would describe itself instead as follows: “Adobe makes best-of-breed tools for creative professionals.”

Meanwhile, this is how Adobe actually describes itself.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences.

✪, you have to scroll down to the end of the press release. I guess you're still getting used to natural scrolling on OS X Lion.