Often there are two ways to tell a story.
Dustin Rowles of Pajiba has this to say about the unlikely success of The Avengers.
A collection of second-tier superheroes from a comic-book brand that had been churning out mediocre efforts in a marketplace suffering from superhero fatigue directed by a guy with a series of low-rated mostly unsuccessful television series and only one feature film to his name, a $25 million grossing cult film. That’ll never work.
A commenter to that very article takes issue with the “unlikely” part of the equation.
I, too, am completely blown away that a massively-hyped culmination of years of movies and a marketing blitz that most franchises would kill for combined with a director and property that the entire internet has had sloppy nerd boners over for years made money.
That sure showed them!