In reading this article several months ago — “The ‘Year of the Linux desktop’ isn’t coming” by Adrian Kingsley-Hughes — I was struck by how many words were spent heaping praise on Linux, as though the opinion was rancid cabbage that had to be doused in chocolate and whipped cream in order to be accepted. I never quite understood why writers had to spend three sentences with praises for every sentence of criticism. Well, now I can see why tech writers succumb to that impulse.
Two days ago, Ed Bott wrote a short and simple article.
What was the point of that article?
To make it even easier for readers to figure out, he wrote a thesis statement — well, a thesis question — in addition to the summary that ZDNet places at the top of each blog-post:
The data paints a vivid picture of where each company’s revenue comes from. Microsoft is a software company. Apple’s a hardware company. But what business is Google in?
Following that statement was three pie charts, one for each company, to illustrate from where each company’s revenues come from.
So, what was the point of this article? Did you answer “It’s an attack on Apple!”? If so, you are a knight-templar of Apple, like MG Siegler. MG Siegler read the article and saw an attack on Apple no one has made. “The pie-charts are the same size, so Ed Bott must be trying to imply the three companies make the same amount of money. THAT IS A LIE! A LIAR LIARLY LIE! Apple MUST BE AVENGED of this SLUR on her name!” Siegler goes on to write two posts to rebut this imaginary attack. Then he went on to mock Steve Ballmer, for this latest campaign against the temple of Apple failed.
Living the life of a knight templar of Apple must be trying. To hear every murmur as a possible slur on Apple. To see every criticism as an act of open rebellion on Apple. To internalize the paranoia of the organization can’t possibly be enjoyable.
On a serious note, MG Siegler’s behavior is similar to that of groups like Accuracy in Media and the Media Research Council. Rather than balance, these actors want its respective corner of the press to vindicate the position it holds dear.
*Lame photo illustration by me based on this picture.
UPDATE: Reread this post and ran it through a spell-check. There were too many typos to list. “Liarly” stays though.